Regulation Best Interest (Reg BI) & Form-CRS

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Regulation Best Interest, or Reg BI, establishes a "best interest" standard of conduct for broker-dealers and their associated persons when they make a recommendation to a retail customer of any securities transaction, or investment strategy involving securities.

This means that when making a recommendation to a retail customer, a broker-dealer must act in the retail customer's best interests and not place its own interests ahead of the customer's interests. This includes recommendations of types of accounts, such as IRA rollovers, or a recommendation to open a broker-dealer or investment advisory account.

To meet the standard of conduct required by Reg BI, broker-dealers must meet certain component obligations that include but are not limited to making important disclosures to customers about the services they provide and fees they charge and identifying and managing conflicts of interest that might compromise their obligations to customers. To learn more, visit the SEC's website here.

Although Place Trade does not make recommendations of any securities transaction, investment strategy involving securities or on different types of accounts to online trading clients, we have always sought to put our clients first, offer transparent pricing, route orders for our clients' benefit instead of ours and do the right thing. For online trading clients who wish to trade online and work with an experienced advisor on certain strategies or individual investments, a hybrid model is available and full-service commissions or fees will apply only to the items that were discussed with your personal advisor. You will not pay additional fees for self-directed investments that were not discussed with your personal advisor. 

When making recommendations of any kind, Place Trade will continue to put your interest first as we have always aimed to do.

If you would like to work with an experienced full-service financial professional, without paying a fortune in ongoing fees whether you make money or not, please call us at 919-719-7200.

Our relationship with you is important. We believe that a solid relationship is built on transparency and trust. We are committed to ensuring that you have a clear understanding of our services. Regardless of how you engage with us, our advice on your investments is always given in your best interest.